Marketing & Communications- Part I: Marketing 101 (Webcast)

In the commercial business world of selling hamburgers, long-distance phone services, and other consumer goods, the most common definition of marketing is: product, price, and distribution.

In the commercial business world of selling hamburgers, long-distancephone services, and other consumer goods, the most common definition ofmarketing is: product, price, and distribution. In other words,marketing defines the specific product or service being offered,establishes the pricing strategy, and identifies the channels ofdistribution to get the product to the right consumers. Conservationgroups are not in the hamburger business, but they do offer specificservices to a targeted audience. Translating that into the tree world,marketing is a series of strategic activities or decisions to createvalue in the mind of a specific customer. For most tree groups thefocus is social marketing- influencing perceptions and awareness ofspecific audiences.

This is a webinar resource.  Length: 72 minutes.