Public perceptions of the value of urban forests

Surveys showed that, although people like trees, they do not understand complex issues such as the direct effects of trees on the environment. [UMN]

"American Forests public opinion research shows that although people love trees, they do not understand the indirect environmental benefits of trees, such as mitigation of atmospheric gases or their affect on water quality. To involve people with the environment in constructive ways, we must build their understanding of the ecological benefits of trees and then provide a direct link to positive action. This research shows that electronic media public information campaigns conducted by reputable, moderate nonprofit organizations hold the most promise for education people on the environmental benefits of trees." [Abstract]

 

[New York, Sept. 12-16, 1995]

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